Commercial Director & DoP — Available Worldwide
Over 35 years of commercial cinematography, with international productions across Southeast Asia, South Asia, the Middle East, Western Europe and North America. As a tabletop director and DoP based in Bucharest, Romania, Max Lemnij has worked with major brands in Vietnam, India, Lebanon, Saudi Arabia, Turkey, Italy, France, the USA, Bulgaria and Kazakhstan.
Southeast Asia
Vietnam — C2 Tea
Max Lemnij served as both director and director of photography on the C2 Tea campaign, filmed on location in Dalat, Vietnam. The production combines precision tabletop cinematography with live-action sequences featuring local Vietnamese talent — a full-service approach that required seamless coordination between the product and lifestyle elements of the spot.
With over 70,000 views on YouTube, the C2 Tea commercial stands as Max's most-viewed international project — proof that a tabletop specialist can deliver equally on live action. C2 is one of Vietnam's leading ready-to-drink tea brands, produced by URC Vietnam.
C2 Tea Vietnam — Director & DoP Max Lemnij
South Asia
India — Britannia & Pure Magic
Max Lemnij directed and photographed three tabletop campaigns for Britannia Industries, one of India's largest FMCG companies — the Britannia Good Day biscuits spot and two Pure Magic productions. All productions were executed on location in India, delivering the high-precision food cinematography that Britannia's marketing demands. Working with McCann Erickson Bangalore, Max brought Romania's tabletop expertise directly to the Indian market.
Britannia Good Day — Tabletop Director Max Lemnij
Pure Magic India — Director & DoP Max Lemnij
Pure Magic Range India — Director & DoP Max Lemnij
Middle East
Lebanon & Saudi Arabia — Al Marai
Max Lemnij directed and photographed two productions for Al Marai — the largest dairy and food company in the Arab world, headquartered in Saudi Arabia with distribution across the GCC, Jordan and Egypt. Both productions were filmed in Lebanon, combining tabletop sequences with live action. The first project, for which Max served as director and DoP, focused on Al Marai's fruit juice range. A second Al Marai project was photographed by Max in both Vietnam and Saudi Arabia.
For clients in Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, Jordan or Egypt looking for a tabletop DoP with direct experience on Al Marai productions — Max Lemnij has worked on your market.
Al Marai — Director & DoP Max Lemnij
Turkey
Istanbul — ETI Sütburger
Max Lemnij served as Director of Photography on the ETI Sütburger campaign, directed by Can Ulkay and filmed in Istanbul, Turkey. ETI is one of Turkey's leading snack and confectionery brands, with a strong presence across the Middle East and Eastern Europe.
In addition to the Istanbul production, Max has directed and photographed two Ülker campaigns — Alpella and Tempo — for Romania, working with the Turkish food conglomerate's regional marketing teams. Ülker is among the largest food companies in Turkey and the wider MENA region.
ETI Sütburger — Director Can Ulkay · DoP Max Lemnij
Western Europe
Italy & France — Vodafone · Rompetrol
Max Lemnij has directed and photographed several productions across Western Europe. The Vodafone Romania campaign featuring football legend Cristi Chivu was filmed at the iconic San Siro stadium in Milan — a large-scale live action production managed from Bucharest but executed entirely in Italy. A Rompetrol production required shoots in two locations: Venice and Paris, combining the brand's energy identity with two of Europe's most recognisable cities.
These productions demonstrate Max's capacity to manage international shoots outside of studio environments, coordinating local crews while maintaining creative and technical control as DoP.
Rompetrol — Venice & Paris · DoP Max Lemnij
North America
New York, USA — KFC
Max Lemnij served as Director of Photography on a KFC production filmed in New York, USA. Working on the American market for one of the world's most recognised quick-service restaurant brands, the project required adapting to a fast-paced US production environment while delivering the same precision in food cinematography expected of a tabletop specialist.
KFC New York — DoP Max Lemnij
Eastern Europe & Central Asia
Bulgaria & Kazakhstan
Max Lemnij's international work extends into the CIS and Eastern European markets. In Bulgaria, he directed and photographed the Devin mineral water campaign — Bulgaria's leading premium water brand — and served as DoP on the Ariana Radler campaign. In Kazakhstan, Max directed and photographed campaigns for DADA, filmed in Romania for the Kazakhstani market, as well as productions for Solnechniy. These projects reflect the breadth of Max's experience across diverse production environments and brand categories.
Devin Mineral Water — Director & DoP Max Lemnij
DADA — Director & DoP Max Lemnij
Ariana Radler Bulgaria — DoP Max Lemnij
Planning an international production?
Planning an international production?
35 years of specialised tabletop and commercial cinematography. Available for travel worldwide — Asia, Middle East, Europe, Americas.
